Increase Ultima brand preference with dog and cat owners (by boosting reach and frequency).
Ensure regular contact to augment the “top of mind” throughout the year.
Facebook and Instagram strategy to reach the targets (dog and cat owners) frequently.
Engaging and innovative content.
Viral effect of content with influencers and media coverage.
- Ultima Live Show: 6 themed Facebook Live Events dedicated to cats and dogs and their well-being, mediatized for the first time in France, with experts and digital influencers sharing knowledge and advice.
- Care Content: Experts/Influencers present articles and videos, relayed on Ultima YouTube channel.
- Instapet: An Instagram account dedicated to cats and dogs where animals are the owners of the account: pictures of their meal (in flatlay), selfies and a translator for their behavior.