| Tassimo
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About This Project

Tassimo – Measuring the Impact of Social Media on Awareness and Ad Recall

Promote their latest catalogue of coffee machines.
Measuring the effect of Social Media has on their overall presence.


Large-scale Reach and Frequency campaign, supported by eye-catching video animations, across 4 weeks.
A Nielsen Brand Lift Study was booked on top of this activity, to measure ad recall and brand perception.

All UK 18-55 were  shown one time each of the assets, in a sequential messaging methodology.

      • 39.5M impressions / 13.9M Reach
      • 7.9M views / £0.02 CPV (Benchmark £0.05)
      • Users exposed to the ads were 5% more likely to buy a Tassimo branded machine, outperforming 98% of all other Nielsen Studies run in the CPG industry
      • Overall brand awareness increased by 3%s