Socialyse.net | Tassimo
16342
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About This Project

Tassimo – Measuring the Impact of Social Media on Awareness and Ad Recall
Objective

Promote their latest catalogue of coffee machines.
Measuring the effect of Social Media has on their overall presence.

Approach

Large-scale Reach and Frequency campaign, supported by eye-catching video animations, across 4 weeks.
A Nielsen Brand Lift Study was booked on top of this activity, to measure ad recall and brand perception.

All UK 18-55 were  shown one time each of the assets, in a sequential messaging methodology.

Results
      • 39.5M impressions / 13.9M Reach
      • 7.9M views / £0.02 CPV (Benchmark £0.05)
      • Users exposed to the ads were 5% more likely to buy a Tassimo branded machine, outperforming 98% of all other Nielsen Studies run in the CPG industry
      • Overall brand awareness increased by 3%s