| Paris Aeroport
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About This Project

Paris Aeroport – Building Awareness, Affinity and Buzz via Weibo

Build brand awareness for Paris Airport in China and enrich brand affinity with travelers
Drive traffic to brand video and create social buzz

  • Utilize brand owned platform to deliver brand video with paid social support.
  • Leverage the hot and relevant social topics with brand messages to resonate with consumers.
  • Make full use of Key Opinion Leaders to maximize the brand buzz and video dissemination.
  • Use paid social tools driving traffic to brand platform to increase awareness.
  • Use KOLs to create WOM for brand affinity.
      • Video views achieved over 300% KPI (actual video views: 657,000)
      • Weibo average daily followers increase during campaign period achieved 100 (non-campaign period daily followers increase of 2)