Socialyse.net | Paris Aeroport
16347
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About This Project

Paris Aeroport – Building Awareness, Affinity and Buzz via Weibo
Objective

Build brand awareness for Paris Airport in China and enrich brand affinity with travelers
Drive traffic to brand video and create social buzz

Approach
  • Utilize brand owned platform to deliver brand video with paid social support.
  • Leverage the hot and relevant social topics with brand messages to resonate with consumers.
  • Make full use of Key Opinion Leaders to maximize the brand buzz and video dissemination.
  • Use paid social tools driving traffic to brand platform to increase awareness.
  • Use KOLs to create WOM for brand affinity.
Results
      • Video views achieved over 300% KPI (actual video views: 657,000)
      • Weibo average daily followers increase during campaign period achieved 100 (non-campaign period daily followers increase of 2)