Socialyse.net | Marvel
16352
portfolio_page-template-default,single,single-portfolio_page,postid-16352,ajax_updown_fade,page_not_loaded,,qode-title-hidden,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.4.5,vc_responsive

About This Project

Marvel
Objective

Activation to promote the Marvel movie Captain America: Civil War
Max: Video views with given budget
KPI: 433,333 video views

Approach

Let consumers engage with the content and increase social sharing.

Results

Paid Media

      • 1,727,705 paid impressions
      • 598,838 paid video views
      • 0.022 CPV (benchmark: €0.03 CPV)

Bonus Because of Ad-Retweets

      • 20,867 Social Shares
      • 1,525,236 impressions
      • 400,000+ est. earned video views

Total Campaign

      • 3,252,941 total impressions
      • 998,838 video views
      • 433,333 client KPI
      • 230% KPI
      • €0.013 CPV
      • 43% benchmark CPV