About This Project
Objective
Activation to promote the Marvel movie Captain America: Civil War
Max: Video views with given budget
KPI: 433,333 video views
Approach
Let consumers engage with the content and increase social sharing.
Results
Paid Media
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- 1,727,705 paid impressions
- 598,838 paid video views
- 0.022 CPV (benchmark: €0.03 CPV)
Bonus Because of Ad-Retweets
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- 20,867 Social Shares
- 1,525,236 impressions
- 400,000+ est. earned video views
Total Campaign
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- 3,252,941 total impressions
- 998,838 video views
- 433,333 client KPI
- 230% KPI
- €0.013 CPV
- 43% benchmark CPV