| Fossil
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About This Project

Fossil – Storytelling approach amplified by influencer

Enhance awareness for Fossil’s Fall collection and convey the lifestyle of “Camp Fossil”


Identify most relevant channels to reach objectives. Select influencers with affinity for nature and a talent for exceptional photography.
Activate the campaign through 8 influencers’ authentic storytelling. Each Influencer place his/her favorite Fossil product in a beautiful autumn scene to bring the story of “Camp Fossil” to life. In addition he/she posted a “pack-list” for an adventurous trip outdoors.

      • Instagram: 1.9M reach (vs. planned 1.4M)/li>