Socialyse.net | Fossil
16338
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About This Project

Fossil – Storytelling approach amplified by influencer
Objective

Enhance awareness for Fossil’s Fall collection and convey the lifestyle of “Camp Fossil”

Approach

Identify most relevant channels to reach objectives. Select influencers with affinity for nature and a talent for exceptional photography.
Activate the campaign through 8 influencers’ authentic storytelling. Each Influencer place his/her favorite Fossil product in a beautiful autumn scene to bring the story of “Camp Fossil” to life. In addition he/she posted a “pack-list” for an adventurous trip outdoors.

Results
      • Instagram: 1.9M reach (vs. planned 1.4M)/li>