Enhance awareness for Fossil’s Fall collection and convey the lifestyle of “Camp Fossil”
Identify most relevant channels to reach objectives. Select influencers with affinity for nature and a talent for exceptional photography.
Activate the campaign through 8 influencers’ authentic storytelling. Each Influencer place his/her favorite Fossil product in a beautiful autumn scene to bring the story of “Camp Fossil” to life. In addition he/she posted a “pack-list” for an adventurous trip outdoors.