Socialyse.net | New Volvo Launch Model V90
16251
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About This Project

New Volvo Launch Model V90
Objective

Promote the new model launch.

Increase Brand Awareness.

Maximize test drive applications in final step.

Approach

Use of integrated campaign strategy.

High frequency video campaign for brand awareness followed by brand new ad format “Canvas ads” on mobile.

Classic conversion approach for leading users to apply for a test drive.

  • Generating high brand awareness with increased frequency.
  • Triggering of users by follow-up measures which translate into online conversations.
  • Create an integrated campaign approach.
Results
  • Generated more than 8.8 million impressions
  • 100% positive feedback
  • more than 300 test-drive applications
  • very moderate CPL for high-class car
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