Encourage conversations and engagements around EastEnders amongst 16-24 year olds.
16-24 year-olds are active Snapchat users who suffer from FOMO. Geo filters were a great way of targeting this audience and getting them to engage before and after the episode.
1st stage: Awareness. Build pre-show momentum to build anticipation for the evening episode.
2nd stage: Reaction. Swapping in a post-show filter allowing young viewers to share their reactions to the episode.
Uses, views, conversions