Socialyse.net | Club Colombia

16353

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About This Project

Club Columbia – Increase Product Awareness During Oktoberfest Via Social Media Influencers

Objective

Increase awareness of local beer Club Columbia during Oktoberfest bu amplifying the #ClubOktoberfest’s message through social media.

Approach

Amplify the brand’s message through the profiling of influencers in social media, using attractive content formats according to each social network and its audience.
Let consumers engage with the content and increase social sharing

Results

- - 2.345 comments received (only 3 negatives)s
  - Over 500,000 paid video views
  - With the total published content (66 paid) we got organically 129 additional content optimizing the paid
  - Campaign Reach  Total: 457,509
  - • Campaign Engagement  Total: 600,710