| Citroën
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About This Project

Citroën – Reduce Lead Cost

Maintain lead cost and quantity.
Generate more qualified leads.
More engagement campaigns.


Optimize Lead Ads format with lookalike audiences by testing different creatives to reduce cost. Therefore we started investing more on engagement campaigns to generate more awareness.
We used lookalike audiences based on users that generate a Lead on the website. We have created 1%, 6% and 10% lookalike audiences.


15,544,245 impressions / 4,691,745 reach
29,506 leads / 1.05€ per lead
Increase of 35% of leads (quote) compared with past campaign in the same period
12 car sales
Increase of 71% in terms of car sales compared with the last month