Positioning CheBanca! as one of the most innovative banks in Italy.
Increasing online brand awareness.
- Innovation: Showcase its innovation by recalling all the inventions made by humans, placing itself on the same level as these inventions.
- Awareness: CheBanca!’s trademark is a Yellow exclamation mark. Place it as the real object of the inventions to attract users and link CheBanca! with the idea of innovation: “CheBanca! Loves Innovation”
Target people who are most likely to be interested in finance world and tech industries. Audience showed interest; in fact, the biggest number of comments were made by people asking how to open a yellow bank account.