| Carrefour
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About This Project


BAt Christmas, test and analyze the impact of Facebook advertising on sales


Use Facebook Canvas to allow the consumer to spend time in the format, as if he was in an alley
Only target Carrefour clients, buyers of products mentioned in the Canvas ?

    • New Facebook Canvas format with Conversion Lift in order to measure the impact on in-store sales
    • The first time a brand used this format to generate sales
      • ROI X11 vs non exposed to Facebook Canvas
      • 1.3M loyalty cards owners reached
      • 745k€ incremental sales vs non exposed to Facebook Canvas