| BBC BAFTA’s 2017
portfolio_page-template-default,single,single-portfolio_page,postid-16224,ajax_updown_fade,page_not_loaded,,qode-title-hidden,qode-content-sidebar-responsive,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.4.5,vc_responsive

About This Project

BBC BAFTA’s 2017

Drive 16-24 year olds to watch the live BAFTA coverage and raise awareness of BBC One’s connection with the brand.


A selection of videos were used on Facebook, Twitter and Instagram within this campaign to remind viewers about the event programming by using celebrity chat show clips.

  • Build Awareness: Build pre-show momentum to drive awareness and anticipation
  • Reactive: Amplify live content on the night to reach people watching and engaging with the event and to drive users to live social accounts
  • Post Event: Promote Twitter coverage and conversations from the evening by using a Twitter Moment
  • 1.2M video views achieved across Facebook with an average view rate of 26.20%.
  • An average CPV of £0.01 across all channels.
  • Influencers generated both original content and amplified created content
  • Overall reach of 3.9M users across social.