Socialyse.net | BBC BAFTA’s 2017
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About This Project

BBC BAFTA’s 2017
Objective

Drive 16-24 year olds to watch the live BAFTA coverage and raise awareness of BBC One’s connection with the brand.

Approach

A selection of videos were used on Facebook, Twitter and Instagram within this campaign to remind viewers about the event programming by using celebrity chat show clips.

  • Build Awareness: Build pre-show momentum to drive awareness and anticipation
  • Reactive: Amplify live content on the night to reach people watching and engaging with the event and to drive users to live social accounts
  • Post Event: Promote Twitter coverage and conversations from the evening by using a Twitter Moment
Results
  • 1.2M video views achieved across Facebook with an average view rate of 26.20%.
  • An average CPV of £0.01 across all channels.
  • Influencers generated both original content and amplified created content
  • Overall reach of 3.9M users across social.