Drive 16-24 year olds to watch the live BAFTA coverage and raise awareness of BBC One’s connection with the brand.
A selection of videos were used on Facebook, Twitter and Instagram within this campaign to remind viewers about the event programming by using celebrity chat show clips.
- Build Awareness: Build pre-show momentum to drive awareness and anticipation
- Reactive: Amplify live content on the night to reach people watching and engaging with the event and to drive users to live social accounts
- Post Event: Promote Twitter coverage and conversations from the evening by using a Twitter Moment