| AXA
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About This Project

AXA – Lead Generation for Pymes (SME)

Our challenge was to generate leads for AXA’s PYMEs product and our cost couldn’t exceed a 10.65$ per unit.

KPIs: 554 leads from October to December


Lead Ad is a very challenging type of campaign: this target is particularly difficult to touch in Facebook, so we used specific targets so we needed to be very punctilious on the creatives and pixels. We also made recommendations for the best way to design the form. For optimizations, we used Data Bases, Retargeting and Exclusions to improve results.

  • Generation of different audiences so we could choose the one with the best performance.
  • Once we identify this one, we use it for Retargeting, generating an additional Data Base.
  • Then we created lookalikes based on the users that complete both steps (Form & Register).
  • We also used Data Bases provided by the client

Spend: €550,

Clicks: 402

CTR: 0,61%

CPC: €0,73