Our challenge was to generate leads for AXA’s PYMEs product and our cost couldn’t exceed a 10.65$ per unit.
KPIs: 554 leads from October to December
Lead Ad is a very challenging type of campaign: this target is particularly difficult to touch in Facebook, so we used specific targets so we needed to be very punctilious on the creatives and pixels. We also made recommendations for the best way to design the form. For optimizations, we used Data Bases, Retargeting and Exclusions to improve results.