Socialyse.net | PARROT
16278
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About This Project

PARROT
Objective

Install PARROT as the reference for consumer drones and drive sales during the Christmas period.

KPIs: Reach, Sales, ROI.

Approach
  •  Awareness phase with immersive formats and a Unique Reach objective
  • A sales phase with specific formats and retargeting of prospects strategy

Building specific & relevant targeting segments through FB datas (photographer, gamer, explorer…) and expose them to immersive Canvas format.

Then, in a second step, retarget engaged users to drive online sales.

Set up of Dynamic Product ads to automatically retarget prospects.

Results
  • 30 million unique users reached (20% of the total target audience).
  • 6,974 sales / 1,2 million € of revenue
  • ROI: 7.8 (sales phase)
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