06 Dec Havas Group Media partners with social management platform Sprinklr
(NEW YORK) Havas Group Media has formed a new partnership with Sprinklr, the world’s #1 social suite. Sprinklr helps 1,500 of the world’s most valuable brands to deliver epic customer experiences with an integrated suite of Digital Research, Customer Care, Social Engagement, Social Marketing, and Social Advertising. The Sprinklr and Havas Group Media partnership creates a unique combination of world-class creative talent, innovative brand planning, and category-defining technology to help enterprises develop breakthrough creative, media, social marketing, and customer care strategies.
This collaboration will connect Havas Media’s expertise and strategic social media acumen to Sprinklr’s host of capabilities, which includes social listening, content management, influencer marketing, data intelligence, and more.
“We’re excited to create a first-of-its kind partnership with Havas Media, pioneering a new way for brands to create epic customer experiences, at scale,” said Grad Conn, Sprinklr Chief Experience & Marketing Officer. “By bringing together Havas Media’s award-winning communications and marketing with the world’s #1 social suite, we are creating an opportunity for global enterprises to drive customer-centric digital transformation.”
This integration of paid media and organic media provides an unprecedented offering that creates highly visible and transparent digital media planning and content production, and enriches the consumer experience.
Philippe Torloting, Global Head of Socialyse, the social offering at Havas adds: “By leveraging the core of organic social media strategy, execution, and technology, we are able to maximize productivity and efficiency for our clients. This will provide alternative solutions for brands that want to activate campaigns in an even more authentic, lucid way.”
Havas Group Media is the only global network in the world to have the Sprinklr certification of the platform—a designation that positions Havas Group Media to leverage Sprinklr’s entire social suite.
Through this partnership, businesses now have the unique opportunity to combine and then accelerate their media and social planning with a complete digital customer experience platform. Companies can now harness the power of paid media strategies while tapping into organic social media strategies—a combination that will optimize customer data and create even more competitive customer experiences.
About Havas Group Media
Havas Group Media gathers together the global media expertise of Havas Group, one of the world’s largest communications groups. It incorporates three global media brands: Havas Media, Arena Media, and Fullsix Media. These global networks benefit from Havas Group’s pure player expertise via brands offering best in class services in programmatic (Affiperf), social (Socialyse), mobile (Mobext), performance marketing (Ecselis), out-of-home and geo-local (Adcity), data consulting (DBi), and data capacity via its proprietary Artemis Alliance platform.
More information about Havas Group Media is available at havasmedia.com.
Sprinklr’s mission is to help the world’s most valuable brands create happy customers. We do this with the world’s #1 social suite which helps enterprises deliver epic customer experiences with an integrated suite of Digital Research, Customer Care, Social Engagement, Social Marketing, and Social Advertising. Headquartered in New York City with 1,300 employees in 22 offices, Sprinklr works with more than 1,500 of the world’s most valuable brands, including: Allstate, McDonald’s, Lenovo, Microsoft, Nike, Signify, Procter & Gamble, Samsung, Santander, SAP, Shell, Verizon, and Visa. Sprinklr’s partners include Accenture, Deloitte, IBM, Microsoft, and SAP. For more information, visit sprinklr.com or follow us at @sprinklr